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Heritage

We all wish we were younger, but sometimes, being older is pretty cool too (no, really it is!).

We've come a long way since our beginnings in '79, so spend a moment to learn a little about what makes us The Canadian Snowboarding Original.

It all started back in 1979, in a shed, in Calgary, Alberta.

Since its earliest unpolished days, snowboarding, like any other growing sport, has developed and changed and evolved over time. It’s long been championed as an open playground of expression—not constrained by any measures of conformity. And along the often bumpy ride—since snowboarding was as outlaw as the Wild West—there’s been one faithful companion riding shotgun: Westbeach.

We were always there.

When snowboarding was just a young punk, we were there. When it went through its shameful neon days, we were there. When resorts begrudgingly allowed it, we were there. Evolution of parks and pipes—check. Movement to the backcountry—check. Mainstream status, mega superstardom, Olympics—check, check, check. We were there. Not only were we creating trendsetting threads for our riders, we were nurturing the entire scene from the ground up with events like the legendary Westbeach Classic. Epic times that came to define an era and create memories that will last beyond a lifetime.

We're just getting started!

We’re looking to the future and we’re just getting started. Just as riders from around the world ply their unbridled talent to push their craft, we’re still proudly putting our Canadian stamp on snowboarding’s permanent record, in the process, creating a lifestyle to be built upon for generations to come. The mountains of British Columbia are our backyard, it’s here we throw grassroots events like the Westbeach Chinese Downhill to stoke our good friends, supporters and neighbours. We’re still in tune with who we are and what we do.

There aren’t many snowboard brands that have been around as long as we’ve been doing our thing. But our philosophy has never changed. Plain and simple: Westbeach products are 100% made for snowboarding. Every nuance of every technical feature and design element is focused on the sole purpose of making a day of snowboarding with friends that much more enjoyable.