Black Friday just got greener

Planting a tree for every sale 

We've partnered with Trees for the Future this Winter. For every product sold, a tree will be planted. To celebrate this program we'll be offering 30% off site wide from Monday 25th November until Monday 2nd December.

We've been making lots of changes to our production this season, using recycled fibres and switching to organic cotton. Although we've made some great progress, we all felt more could be done to help the environment. We thought long and hard about this and decided that if we give back to the environment through planting trees, and in doing so help communities who need it most, it's a win win. 

Repair not replace

The better quality a product is, the longer it will last. It's simple really. This means less waste! Wasting less of everything is one of the most effective ways to reduce your carbon footprint. We've put all our Winter 2019 outerwear through advanced testing to ensure the quality is high and the lifespan is increased. These tests are rigorous and assess seam strength, water repellency and overall quality. We're confident in these changes so we've increased our product warranties this season from 12 months to five years. For older products we encourage customers to repair not replace, and offer a repair service to cover minor wear and tear. 

Turning Black Friday Green

For every Westbeach product sold (not just over the Green Friday weekend - but going forward) at least one tree will be planted. Trees for the Future is a US based nonprofit organisation founded in 1989. They work to help communities around the world plant trees, improving the livelihoods of impoverished farmers by revitalising degraded lands. They do this by creating 'Forest Gardens' - planting specific types of fast-growing trees in a systematic manner over a four year period, this positively changes the lives of communities.

We lose trees at a rate of 50 soccer fields per minute as our food systems destroy our ecosystems. Most of this degradation occurs in the developing tropics of Africa, Latin America, and South and Southeast Asia where hundreds of millions of chronically-hungry, smallholder farming families use destructive and short-sighted agricultural practices that further degrade their communities trees, soil, water and biodiversity, making them even more likely to migrate and more vulnerable to the climate changes that lie ahead. (Source: https://trees.org/)

Where will the trees be planted? 

Trees.org are currently working with over 3,000 farming families across six countries in Sub-Saharan Africa. Their focus is on the implementation of Forest Garden Programs in Cameroon, Kenya, Senegal, Uganda, Guinea and Tanzania, as these are areas where they are having the biggest impact and seeing amazing results.

We're so excited about rolling out this project with such a proactive organisation. To be kept in the loop about this project and exclusive offers, sign up to our mailing list below.