Mission Statement


We are Westbeach. We are honoured to lay claim as the world’s first genuine snowboard outerwear brand. We’ve been here since the beginning; those early adolescent days of snowboarding. We’ve been a part of the industry for a long time, and it’s been one hell of a ride! 

We are proud of what we have accomplished over the last three decades. Over these years our brand has naturally evolved, the landscape has shifted and we have learnt from challenges faced in the past. It is our unrivalled experience, knowledge and authenticity that has shaped who we are today. 

Our continued success is a testament to our loyal followers who everyday are apart of Westbeach and to everyone who has worn Westbeach in pride