In 1979 we entered the snowboarding scene with a bang in Calgary, Canada. Borne from a playful spirit of grassroots parties and a passion for snowboarding, our riders knew how to have fun, and left no one out. With a heritage rooted in adventure seeking, our colourful history has always been about pushing our limits and enjoying every second.

We are at home on mountains.

We feel the fear and do it anyway. We are never idle. We are the doers, the dreamers, the believers.

We grab every second and make it count. We never forget our roots.

We dislike the comfort zone. We question everything. We colour outside the lines. We respect our planet and it’s resources.

We have sustainable goals. We are adventure seekers. We believe adventure loves company.

We move. We play. We care.

We are Westbeach.